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Branch Director
CS Agent
Dashboard
Friday, 03 Jul 2026 · All branches
03 Jul 2026
AR
Today
This Week
This Month
Branch performance
BranchDirectorLeads (30d)AdmissionsOpen concernsAvg. ratingStatus
Lead / StudentTypeBranchSourcePriorityAssignedNext follow-upStatus
Showing 1–10 of 1,023 leads‹ Page 1 of 103 ›
Shahroz Khan Admission Discussion ● Hot lead
Lead ID #1136 Father — Shahbaz Khan Class — UKG Branch — Moghalpura Girls Source — Meta Ads
Basic
Full details
Activities & Timeline
Communication history
Basic information
Student name
Shahroz Khan
Parent / father name
Shahbaz Khan
Mobile number
+91 93983 17598
Alternate number
Class
UKG
Branch selected
Moghalpura Girls Branch
Lead source
Meta Ads — Instagram
Campaign
Admissions_2026_UKG
Concern classification
Concern type (mandatory)
Auto-calculated due date
10 Jul 2026, 10:05 AM
Follow-up summary
Lead created on
03 Jul 2026, 10:05 AM
Days since creation
5 days
Total follow-ups
3
Next follow-up
10 Jul 2026 · 11:00 AM
Last updated by
Fatima S. — Counsellor
Schedule follow-up
Date
Time
Mode
Overdue Due today In progress Assigned Resolved Closed
ConcernParentBranchTermDueAssigned toStatus
Showing 1–8 of 1,023 concerns‹ Page 1 of 128 ›
Rubyomega — Homework book not received Due today
Concern ID #1713 Parent — +91 63055 32270 Branch — Santosh Nagar Class — UKG
Concern detail
Classification & SLA
Concern type (mandatory)
Due date (auto-calculated)
04 Jul 2026, 11:34 AM
Status
Assigned to
Md Salman — Branch Coordinator
Status history
Concern registered via WhatsApp chatbot
04 Jul 2026, 11:34 AM
Auto-tagged: Santosh Nagar · UKG
Auto-assigned to branch coordinator
04 Jul 2026, 11:34 AM
Instant voice alert sent to Md Salman's device.
Status changed to In Progress
04 Jul 2026, 12:10 PM
Md Salman
SLA countdown
3h 26m
remaining before escalation
Rubyomega · +91 63055 32270 Concern #1713
RW
He didn't receive the H.W book.
Hello Rubyomega, sorry for the inconvenience. Let me check with the class teacher and get back to you.
RW
Ok, please update me by evening.
Sure, I'll follow up and inform as soon as I hear from the teacher.
Track parent requests for fee concessions, transfers, documents, and more. Each request routes to the appropriate branch staff and auto-escalates if unresolved within 48 hours.
IDParent / StudentTypeBranchPriorityAssignedDateStatus
Showing 1–6 of 342 requests‹ Page 1 of 57 ›
Fee Concession Request Under Review
Request ID REQ-101 Parent — Shahbaz Khan Student — Shahroz Branch — Moghalpura Girls
Request detail
Request type
Fee Concession
Description
Priority
High
Assigned to
Fatima S. — Admission Counsellor
Request timeline
Request submitted via WhatsApp
03 Jul 2026, 9:15 AM
Auto-assigned to branch counsellor
03 Jul 2026, 9:16 AM
Under review by Fatima S.
03 Jul 2026, 10:30 AM
Status & resolution
Current status
Under Review
Priority
High
Days since submission
4 days
Last updated by
Fatima S.
Shahbaz Khan · +91 93983 17598 REQ-101
SK
I want to request a fee concession for my son's UKG admission.
Hello Shahbaz, I've noted your request. Let me check the concession policy and get back to you.
SK
Thank you. I can provide income documents if needed.
That would be helpful. Please share them when possible. I'll update you within 24 hours.
TaskTypeBranchDueOwnerStatus
Track every lead from first enquiry to admission or closure. Drag cards between columns to update stage. Each stage has SLA timers and auto-escalation rules.
Total in pipeline
1,023
Across all 5 stages
New / uncontacted
186
First-contact SLA: 15-30 min
Admission stage
94
Documents or fee pending
Converted this month
256
25.02% conversion rate
Kanban board — drag to move stage
New / Contact 2
Zoya Sheikh
Tuition · Referral · Mehdipatnam
New Lead
Rubyomega
Degree · Excel Import · Shastripuram
No Response
Interested 2
Hamza Farooq
TOSS · Walk-in · Chandrayangutta
Interested
Danish Iqbal
Hifz · WhatsApp · Santosh Nagar
Follow-up Pending
Visit / Demo 2
Ayesha Fatima
Admission · Website · Khilwat
School Visit Scheduled
Saad Ahmed
Tuition · Phone Call · Mehdipatnam
Demo Attended
Admission 3
Shahroz Khan
Admission · Meta Ads · Moghalpura Girls
Admission Discussion
Mahnoor Baig
Admission · Facebook · Moghalpura Boys
Documents Pending
Yusuf Ali
Tuition · Walk-in · Khilwat
Fee Pending
Closed 3
Owais Khan
Converted · Santosh Nagar
Converted
Faizan R.
Lost · Not Interested
Lost
Duplicate #1188
Invalid Lead
Duplicate
Stage settings — configure statuses and SLA per group
Lead status groups
GroupAllowed statusesSLA / AutomationEscalation
InitialNew Lead, Contacted, No Response, Wrong Number, Switched OffFirst contact within 15-30 minAlert branch manager + Head Office
Follow-upFollow-up Pending, Interested, School Visit Scheduled, Demo AttendedCall/WhatsApp remindersMissed follow-up alert
AdmissionAdmission Discussion, Documents Pending, Fee Pending, Admission ConfirmedDocument checklist remindersDirector approval for concessions
ClosedConverted, Lost, Not Interested, Future Prospect, Duplicate, InvalidNurturing sequence for Lost/Not InterestedLost lead report
Control how leads and concerns are routed to branches and counsellors. Auto-assignment maps sources to branches. Manual reassignment lets you move leads between users with full audit trail.
Auto-assigned today
34
WhatsApp + Meta + Website
Manual reassignments
8
Requires reason field
Unassigned queue
5
Needs manual review
Avg. assignment time
2.1m
Auto + manual combined
Auto-routing rules — source to branch mapping
Source → Branch → User mapping
Lead sourceMaps to branchDefault userHead Office gets copyModeStatus
WhatsApp chatbotSantosh NagarMd Salman — CoordinatorYesAutoActive
Meta Lead AdsMoghalpura GirlsFatima S. — CounsellorYesAutoActive
Website FormKhilwatRavi K. — CounsellorYesBranch-wiseActive
Walk-inDabirpura DBRBilal A. — Branch AdminYesManual reviewPending setup
ReferralAny (branch selected)Load balancedNoAutoActive
Bulk reassignment — move selected leads
Reassign selected leads
Selected leads
24 leads from Meta Ads — Instagram
Move to branch
Assign to user
Reassignment reason *
Assignment rules summary
How assignment works
1
Source arrives
Lead enters from WhatsApp, Meta, Website, or manual entry
2
Branch mapping
System matches source to branch via routing rules above
3
User assignment
Default user gets the lead, or load-balanced if no default
4
Head Office copy
Main Admin receives notification for visibility
5
Manual override
Any lead can be reassigned with reason (logged in audit)
Reassignment history — full audit trail
Recent reassignments
Date & timeRecordTypeFromToReassigned byReason
04 Jul, 12:22 PM#1136 Shahroz KhanLeadAuto queueFatima S. — Moghalpura GirlsSystemBranch selected by parent in chatbot
04 Jul, 1:05 PM#1713 H.W book concernConcernCS queueMd Salman — Santosh NagarZara KhanBranch coordinator owns material issues
03 Jul, 5:30 PM#1122 Mahnoor BaigLeadFatima S.Bilal A. — Moghalpura BoysFatima S.Parent requested boys branch transfer
Manage parent conversations via WhatsApp. The chatbot auto-responds to new messages, collects data, and creates leads/concerns. Staff can take over any conversation for live support.
Messages today
127
89 inbound, 38 outbound
Chatbot handled
94
74% auto-resolved
Taken over by staff
33
Avg response: 4.2 min
Leads created
18
From WhatsApp today
Live inbox — active conversations
WhatsApp inboxAPI connected
PK
Parveen Khan
Admission Enquiry - Grade 6
2m ago
IS
Imran Sheikh
Fee query - pending
15m ago
1
WR
Waseem R.
HW book concern
1h ago
SB
Sana Baig
Transport pickup delay
2h ago
Parveen Khan · +91 98765 43210 · Santosh Nagar
PK
HI
Welcome to HIS Group. Please choose: Admission Enquiry, Concern Registration, Fee Query, Transport Issue, General Support, or Talk to Agent.
PK
Admission Enquiry - Santosh Nagar - Grade 6
Thanks. I created lead #1194 and assigned it to Santosh Nagar branch. A counsellor will contact you shortly.
Chatbot flow — configure auto-response steps
Automated conversation flow
1
Trigger
Parent sends any message → auto-reply within 2-5 sec
2
Menu
Show options: Admission, Concern, Fee, Transport, Support, Agent
3
Collect data
Branch, class, student name, parent number, category
4
Create record
Lead or concern ticket with timestamp + branch tag
5
Assign to staff
Branch user gets notification, Head Office gets copy
Quick actions
Templates, broadcasts & Meta integration
Approved templates 4 active
  • Welcome message — sent on first contact
  • Thank-you after branch visit — sent 2h post-visit
  • Admission reminder — sent if no follow-up in 3 days
  • Follow-up reminder — sent 1 day before due date
Broadcasts Optional
  • Segment by branch, class, course, city, or area
  • Only approved templates can be sent
  • Delivery and response analytics per broadcast
  • Max 256 recipients per broadcast (WhatsApp limit)
Meta ads → WhatsApp
  • Facebook/Instagram "Send WhatsApp" ads
  • Click opens chatbot with pre-filled message
  • Campaign name auto-captured from ad
  • Lead created in CRM with source = Meta Ads
Automate repetitive tasks so staff focus on parents, not data entry. Toggle each module on or off. Rules run in real-time and log every action in the audit trail.
Actions automated today
203
62% of all actions
SLA breaches caught
14
Escalated within 5 min
Reminders sent
86
Follow-up + admission
Time saved est.
4.2h
Per day across all branches
Automation modules — toggle on/off
Auto assignment
When a new lead or concern arrives, system assigns it to the correct branch user based on routing rules.
  • Branch mapping for leads and concerns
  • Main Admin receives copy of every enquiry
  • User-wise and branch-wise load balancing
SLA escalation
If a lead is not contacted or a concern is not resolved within the time limit, system escalates to managers.
  • New lead: first contact in 15-30 min
  • Short concern: resolve within 24 hours
  • Long concern: resolve within 7 days
Lead nurturing
Send automated WhatsApp messages to keep parents engaged throughout the admission journey.
  • Welcome message on first enquiry
  • Thank-you after branch visit
  • Admission closing reminders
All automation rules — trigger → action → status
Automation rules
Rule nameTrigger conditionWhat happensOwnerStatus
WhatsApp auto replyParent sends any messageSend chatbot menu in 2-5 secondsSystemActive
First-contact SLANew lead not contacted in 15-30 minAlert counsellor + branch director + Head OfficeSystemActive
Missed follow-upFollow-up due time passes with no actionNotify counsellor, branch director, Head OfficeCS ManagerActive
Concern overdue24h (short) or 7d (long) SLA breachedMark overdue, escalate to branch directorBranch DirectorMonitoring
Low rating recoveryVisit rating is 1 or 2 starsCreate CS follow-up task for branchCustomer ServiceActive
Admission confirmedAdmission number generatedMark lead Converted, notify parent via WhatsAppAdmissionsReady
Welcome sequenceNew lead created from any sourceSend welcome WhatsApp message within 1 minSystemActive
Visit thank-youStatus changed to School Visit CompletedSend thank-you message + rating request after 2hSystemActive
Import leads from Excel/CSV files or export reports for offline use. Duplicate detection prevents re-importing existing leads. All imports are validated before saving.
Total imported (30d)
1,842
From 12 import sessions
Rejected (duplicates)
127
6.9% rejection rate
Reports generated
34
PDF + Excel combined
Bulk updates
8
All logged in audit trail
Import leads — upload Excel or CSV
Upload file
Drop file here or click to browse
Supports .xlsx, .xls, .csv — Max 50,000 rows
Expected columns
Mobile number, Parent name, Student name, Class, Branch, Source, Area, Email (optional), Alternate number (optional)
Export reports — download or schedule
Generate report
Report type
Date range
Format
Branch filter
Bulk updates — change multiple records at once
Bulk update tool
Update type
Filter leads by
Recent import / export activity
History
TimeTypeFileRowsAcceptedRejectedUser
04 Jul, 9:15 AMExcel ImportMeta_July_Leads.xlsx2402328 duplicateCentral Manager
03 Jul, 6:00 PMCSV ImportWalkins_CDB.csv38380Bilal A.
03 Jul, 5:30 PMPDF ExportDaily_Branch_Report.pdf11 branchesGeneratedCOO
02 Jul, 4:00 PMBulk UpdateStatus batch15 leads15 updated0Zara Khan
Stay on top of every lead and concern with real-time alerts. Configure which notifications go to which users. Voice alerts announce assignments aloud on the device.
Alerts sent today
156
Across all channels
Voice alerts
23
Concern assignments
SLA escalations
14
All responded within 5 min
Unread alerts
7
3 require action
Notification channels — configure per type
Voice alerts
Device speaks the alert aloud. Useful when staff are away from screen.
  • New concern assigned — announces concern type and parent name
  • SLA breach — announces time remaining
  • Opens full detail on tap
Lead alerts
Notify the assigned counsellor and branch director when leads change.
  • New lead assignment
  • Reassigned lead
  • Admission completed
  • First-contact SLA warning
Follow-up alerts
Remind staff when action is due or overdue.
  • Follow-up due today
  • Missed follow-up (overdue)
  • New WhatsApp message from parent
  • Escalation to manager
Notification center — recent alerts
All notifications
TimeTypeMessageRecipientStatus
Just nowConcernNew concern #1713 assigned to Santosh NagarMd SalmanUnread
8m agoLeadLead #1194 assigned from WhatsApp chatbotFatima S.Unread
22m agoSLAFirst contact pending for 31 minutes — escalatedZara Khan + Head OfficeAcknowledged
1h agoAdmissionAdmission #A-2847 generated for Owais KhanParent + AdminRead
2h agoFollow-upFollow-up due: Ayesha Fatima school visitRavi K.Read
3h agoConcernConcern #1708 overdue — transport pickup delayFatima S.Read
Delivery settings
How notifications are delivered
1
In-app bell
Red badge shows unread count. Click to open notification center.
2
Voice alert
Device speaks the alert. Auto-plays for concern assignments.
3
WhatsApp message
Critical alerts sent via WhatsApp to Branch Director + Head Office.
4
Email digest
Daily summary of all alerts sent to Head Office at 6:00 PM.
Collect parent ratings after every branch visit. Low ratings (1-2 stars) auto-create a CS follow-up task. All feedback is linked to the branch and staff member.
Average rating
4.3
128 ratings this month
Low ratings (1-2★)
7
Auto-created recovery tasks
Comments received
84
Linked to branch + staff
Recovery tasks done
5
2 still pending
Recent visit ratings — branch and staff performance
Visit feedback
DateBranchStaffRatingCommentAuto task
07 JulMoghalpura GirlsFatima S.5 ★Clear admission process, very helpfulNo action
05 JulKhilwatRavi K.4 ★Good counselling, school was cleanNo action
04 JulSantosh NagarMd Salman2 ★Waited too long for books, staff was busyTask created
03 JulMehdipatnamNadia Y.5 ★Excellent experience, child loved the demoNo action
03 JulMoghalpura BoysBilal A.3 ★Average, expected more activities shownNo action
Record new feedback
Log branch visit feedback
Parent / student name
Branch
Staff member
Rating
Visit date
Parent comment
Auto-recovery for low ratings
When a parent gives 1 or 2 stars, the system automatically creates a follow-up task for the CS team. The branch director is notified. The task includes the parent's comment and visit details.
Control who can see what. Branch isolation ensures staff only access their own branch data. Every action is logged in the audit trail with user, timestamp, and IP.
Active users
34
Across 11 branches
Audit entries (30d)
2,847
All actions logged
Failed logins
3
Last 30 days
API tokens active
4
WhatsApp + Meta + SMS
Permission matrix — role-based access control
What each role can do
Permission
Super Admin
Director
BA / AC
Teacher
DTO
View all branches data
Yes
No
No
No
Tech
View own branch leads
Yes
Yes
Yes
Read
Support
View own branch concerns
Yes
Yes
Yes
Read
Support
Update lead status
Yes
Yes
Yes
No
Support
Update concern status
Yes
Yes
Yes
No
Support
Reassign leads/concerns
Yes
Yes
No
No
No
Manage users
Yes
No
No
No
No
WhatsApp / API settings
Yes
No
No
No
Tech
Import / export data
Yes
Branch
No
No
No
View reports
Global
Branch
Personal
Read
System
Automation settings
Yes
No
No
No
Tech
Activity audit trail — every action logged
Recent activity
Date & timeUserActionRecordIP / device
04 Jul, 12:10 PMMd SalmanStatus changed to In ProgressConcern #1713Chrome / Branch PC
04 Jul, 11:34 AMSystemAuto-assigned via branch mappingConcern #1713WhatsApp API
04 Jul, 10:07 AMSystemLead assigned to counsellorLead #1136Meta Integration
03 Jul, 6:00 PMBilal A.CSV import — 38 leadsImport #47Branch login
03 Jul, 5:30 PMCOOPDF export generatedDaily_Branch_Report.pdfHead Office
03 Jul, 2:15 PMZara KhanLead reassigned from Auto queue to Fatima S.Lead #1122Branch login
Security controls
Data protection measures
  • WhatsApp token encrypted at rest
  • Meta integration scoped to approved ad accounts only
  • Template approval state visible before sending
  • Branch isolation enforced by login role
  • No delete operation — records are closed, never removed
Session & access controls
  • Auto-logout after 30 min inactivity
  • Failed login lockout after 5 attempts
  • Role change requires Super Admin approval
  • API tokens rotate every 90 days
  • All API calls logged with IP and timestamp
Leads
Concerns
Combined
Daily lead trend — last 14 days
Lead mix by category
Admission 38%
Tuition 24%
TOSS 20%
Hifz 18%
Branch-wise conversion rate
Source-wise performance
July 2026 — Parent visits, payments & admissions
Visit Payment due Admission
Role hierarchy
NameRoleScopeBranchesLast activeStatus
CEOImran SiddiquiCEOGlobalAll branchesJust nowActive
COONousheen FatimaCOOGlobalAll branches2h agoActive
CMAdnan QureshiCentral ManagerGlobal (view)All branches1d agoActive
DTOSalman AhmedCentral DTOGlobal — technicalAll branches4h agoActive
BDZara KhanBranch DirectorBranchMoghalpura Girls10m agoActive
BAFatima SultanaBranch Admin (BA)BranchMoghalpura Girls5m agoActive
ACMd SalmanAdmission Counsellor (AC)BranchSantosh Nagar1h agoActive
TCRavi KumarTeacherBranch — read onlyKhilwat Branch3d agoInactive